PWA are one of the fastest growing technologies since their appearance in 2015. They are changing our imagination of native apps usage with better and faster user experience. Biggest enterprise companies on the market like Twitter or Alibaba are already using them to expand their growth. So what is PWA and how can it help your ecommerce? Let’s start with a brief history of the ecommerce frontend and PWA place in it.
Time spent on mobile devices is continuously and rapidly growing. However, eCommerce businesses are still learning on how to squeeze the maximum potential from mobile traffic, narrow a so-called mobile gap, and effectively convert mobile users into clients. There is an urgent need to optimize and improve their experiences while increasing the online stores’ searchability. Progressive Web Apps, with their user- and Google-friendly nature, are a straightforward answer.
Patrick Friday, CEO at Vue Storefront